Solutions

What we do

Smart companies are increasingly using outside resources to augment their strategies and ensure effective implementation. Whether you are a huge MNC or a medium sized firm you will at a certain point in time need to grow the business - get more users, get more usage or expand geographically. Ensuring right strategies and effective execution for this is paramount.

We at StrategyPlus offer you the following products/solutions:

Solutions	What is it for?
C5:PLUS	An in-depth exercise (analysis of Consumers, Channels, Company, Competition and Costs) to arrive at a few, selected big bets to accelerate growth and maximise value addition.
RESPONSE:PLUS	Identifies and Measures Efficiencies of Marketing & Communication Programs
CHANNEL:PLUS	Helps you to identify the critical drivers and the key objectives for the brand across channels; with a plan to achieve them.
PRIORI:PLUS	A prioritization of markets model, which aids resource focus (investment, executive time etc.), for maximization of value.
CATMAXPLUS	A Category Management rigorous 6 step process that maximizes Category / Brand sales while reducing Inventory.
4CASTER:PLUS	A special forecasting tool developed by our associate company Fifth C Solutions which helps in 1. Volume Forecasting - sales trends based on previous sales using sophisticated methodologies and 2. New product forecast using several proxy variables
KNOWHOW:PLUS	An intranet based Knowledge Management Portal module which also redesigns process / ways of working to ensure capture and spread of learning.
C-RELATE:PLUS	A Customer Relations Management tool that identifies relationship catalysts for customers/consumers - it involves a deep search into what builds loyalty - and rewards those customers differentially.

An in-depth exercise encompassing a study of primary and secondary data, a 2-day workshop with key company managers and a detailed study of the five C's to arrive at a holistic picture.

A big picture look by Practitioner Consultants that entails a comprehensive study of all business drivers. The focus is on trends and a big picture for the business so one can look at all factors together. At the end of the exercise we will be able to pin point the drivers and decide on the key growth ideas ?including out of the box ones.

A study of secondary data encompassing existing product categories—market size, growth, segments, cost, product contribution etc; profit pools of different products including competition; a full value chain analysis by product; initiation and execution of primary research if required.

An input-output analysis that measures the effectiveness of each marketing / sales/ communication campaign.

• We use proprietary algorithms in addition to multiple regression to build a relationship between results and specific inputs.
• Tries to determine an ROI for different kinds of activities based on past results. This will enable you to allocate budgets in the most efficient manner

• Uses the company's past data on Sales/Prescriptions to build a relationship between inputs provided and results generated
• Looks at the inputs in isolation and in conjunction with other direct and indirect support activities
• Model validation is based on recent activities

• Helps you to identify the critical drivers and the key objectives for the brand across channels; with a plan to achieve them.

• An in-depth exercise
• Pinpoints critical drivers for distribution
• Evaluates own product category and "similar" products for distribution
• Reviews existing model’s ability to achieve desired state

• Study of brand, product category, "similar" products
• Identification of critical drivers
• Benchmarking of objectives with steps and timing
• Evaluation of existing distribution model to achieve benchmarks
• Consideration of alternatives
• Final recommendation

• Model for prioritisation of markets to focus resources ( investment, executive time etc) so that you ensure optimum utilisation to accelerate growth and add maximum value.

• A comprehensive look at multiple variables to ensure quality of decision making.
• Multiple dimension mapping across parameters such as potential, relative competitive advantage and cost of establishing a brand.
• Easily usable since it categorises markets into Focus, Major, Venture and Development.

• Parameters examined by country would include size of market, size of segments/brands, growth, relative competitive advantage, sales contribution by country, A&P spends and response, past efficiency index versus competition, and relative costs of distribution and advertising.

• Markets categorised by Focus, Major, Venture and Development with backing rationale.

CATMAXPLUS is a rigorous 6 step process that Maximizes Category/Brand sales while reducing Inventory.

Category Management is a Consumer focused process where a Manufacturer works with a Retail Store to Manage a Category as a Strategic Business Unit. By delivering superior consumer value, it produces enhanced business results for both the Retailer and the Manufacturer

Category Management aims at increasing the size of the pie, so that both retailer and the company earn more; Here we shift away from the traditional interaction where a retailer & a supplier share the pie that is fixed in size. Therefore if the retailer makes more money, the company makes less and vice versa. CATMAXPLUS results in decisions that delivers benefits to everyone

• 4CASTER:PLUS is a special forecasting tool developed in association with our Alliance Partner Fifth C Solutions.
• It does Volume Forecasting - sales trends based on previous sales using sophisticated methodologies;
• It also helps in New Product forecast using several proxy variables

• Methods: Double Exponential Smoothing, ARIMA, etc.
• Ten forecasting models developed ?Tried and Tested across several categories
• Achieved Forecast accuracy of over 90%

• We Start with the set of the 10 forecasting models
• Forecasting simulations are run for each of the 10 models per link
• An algorithm picks the model that results in the minimal forecasting error
• Based on actual transaction data in recent past

• An intranet based Knowledge Management Portal module which also redesigns process / ways of working to ensure capture and spread of learning
• Always on for managers to search and update
• A repository that is accessible from various places at ease
• No need to worry about where I can find that information
• Best practices are show cased well
• Regional Management gets control over "shaping the thoughts and leverage"

• User friendly and Yahoo-like intuitive inter-phase
• Custom made to suit the organization
• Easily updated and has smart features like Project Management etc.
• Can be set up in the company servers if needed

• Like any website with folders and features
• A few people are given responsibility to maintain and run (usually the regional teams)
• Countries are given access to download but cannot administer
• Key messages and training etc. can be delivered on line
• Processes / ways of working are redesigned to ensure capture of learning

• A Customer Relations Management tool that identifies relationship catalysts for customers / consumers - it involves a deep search into what builds loyalty-- and rewards those customers differentially.

• It is not a tech tool
• It is a custom- made inquiry, research and insight based tool that helps you understand your consumers better
• It involves a deep search to what builds loyalty and rewards those customers differentially
• It can be made to work for both customers and 'consumers'

• Usually a research process to understand users purchase and decision making process and "loyalty drivers"
• Interviewing customers and managers to seek out patterns and knowledge

• Presentations and Workshops
• We work with all parties who provide the customer touch points
• Both internal and external parties are involved
• Usually involves re-engineering some processes and some systems