Projects

We have worked with hundreds of brands and ideas and helped them develop and execute their strategies. We have worked with companies to help evaluate new businesses, create new concepts, study their customer profiles, launch new ad campaigns, design category management tools, re-engineer their Knowledge Database and fine tune their sales strategies. Our trained approach, a balanced view and vast expertise across Asia and across diverse industries create Solutions that WORK for you.

Our past clients and employers have included leading companies in a range of industry sectors, including:

• FMCG - P & G, Reckitt Benckiser, and Pan Asia Paper
• Pharmaceuticals – Boots Pharmaceuticals, Boots Healthcare International, Abbott Laboratories, and Richardson Vicks
• Foods - Dumex / Numico; Walls Ice Cream, McDonalds, Abbott Labs
• Cosmetics and toiletries - Vidal Sassoon, Lakme and Marico
• Consumer Electronics & IT - Philips, SONY and HP
• Energy — BP
• Financial Services - Western Union
• Luxury - Tanishq
• Spirits — Chivas Brothers, Seagram, Allied Domecq, Diageo, and Pernod Ricard
• Media /Publishing — Readers Digest

Case Studies: *links open in a popup window

• Turn around of a declining and substantial consumer goods OTC business in Asia ›› view
• Brand Equity brand decline for an OTC Pharma product due inadequate investment ›› view
• A Prestige / Status Brand’s Equity was in decline due to its increasing popularity and mass appeal. ›› view
• An MNC found that while it was the leader in its Category, its presence with large format modern retailers was relatively weak. Its share of space and visibility was much lower than competition. It also experienced 'stock outs?quite often and therefore lost sales. ›› view
• An MNC found that as it introduced new SKUs it did not have a way of accurately forecasting sales of its existing and new SKUs. Moreover, the distributors and wholesalers did not have clear guidelines for buying new SKUs ›› view
• A foods MNC’s regional office approached us to build a KM site for its regional office. The company's knowledge across categories and brands were spread across many countries and there was minimal centralized view of the knowledge
  ›› view
• A spirits MNC asked us to identify, build and reward a drinkers data base for a super premium product ›› view

Other Projects

• Developed an India business expansion strategy for a Global Internet / Web based University in Asia
• Created a totally new concept of Hair Care Appliances and Accessories and expanded this business into mainstream and beauty care stores across Asia
• Launched a wide range of Kitchen and Home Care Appliances for an Electronics MNC. The Project included creating and developing new product concepts and features and in-field marketing plans to gain distribution and trial.
• Created a new business model for an OTC Pharma product to ensure success in both pharmacy and modern trade in a developing ASEAN country
• Developed a business plan for a large jewelry company based on detailed consumer research & buying habits for the company’s expansion into Singapore and South East Asia
• Developed a detailed sales outlet coverage plan for the developing markets in Central Asia as also initiated a programme to generate consumer trial in very low penetration whiskey markets.