
A foods MNC's regional office approached us to build a KM site for its regional office. The company's knowledge across categories and brands were spread across many countries and there was minimal centralized "view" of the knowledge
Approach
- We analyzed and understood the "insights" in their business through a study
- We Designed a KM framework and tested it
- Identified critical marketing and business processes and incorporated them as a part of the portal
- Sought feedback and made improvements and made it better continuously
Outcome
- Almost all marketing and sales knowledge is now easily accessible
- Managers are using the portals and the practices are being monitored to make the portal design work better
- Regional office is now perceived as adding more value
- Countries expectations and regional management's delivery are matching better