An MNC found that while it was the leader in its Category, its presence with large format modern retailers was relatively weak. Its share of space and visibility was much lower than competition. It also experienced 'stock outs' quite often and therefore lost sales.

Approach

By using the principles of Category Management and the uniqule features of CATMAXPLUS we increased the Company's share of space and visibility and eliminated 'stock outs'?

Outcome

As a result the Company sales grew between 15% and 35%, (depending on the size of the retailers) and overall the brand gained share.