Turn around of a declining and substantial consumer goods OTC business in Asia

Approach

• Developed a new strategic direction for the region; changed focus brands and reprioritized markets for investment
• Set up a regional executive team
• Created a matrixed organization structure to break down existing country silos and
• Focused resources on driving common priority initiatives across the region
• Established multi-country project teams
• Created new processes to accelerate learning across the region

Outcome

• Double digit business growth across several markets in Asia
• More efficient organization with reduced manpower